• Our Website Privacy Policy

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    Welcome to SeeFashion’s site privacy notice.
    At SeeFashion Limited (“ SeeFashion ”, “ us ”, “ our ” or “ we ”), we take the protection of your data, privacy and personal information very seriously. We want to ensure that you feel secure when using our website at www.see.fashion (the “Website”).

    This privacy notice aims to give you information on how SeeFashion collects and processes your personal data through your use of the Website, including any data you may provide through this website when you [sign up to our newsletter, purchase a product or service or take part in a competition].
    The Website is not intended for children and we do not knowingly collect data relating to children.
    It is important that you read this privacy notice together with our Data Processing Addendum, and any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.


    The basis for processing personal data is the legitimate interest of the company based on customer relationship or other appropriate connection.

    The purpose of the processing of personal data is:

    • delivery and development of our products and services (to offer the user more relevant content better experience with our product)
    • fulfilment of contractual obligations and other undertakings of the company,
    • management of customer relations,
    • organizing events,
    • analyzing and profiling of customer or other data subject,
    • electronic direct marketing,
    • targeting marketing within the networks of the company and other parties.

    We use profiling to identify the data subjects’ personal profiles, online behaviour, age, consumer habits. We use this information to target marketing and to develop services. For more information please see our separate Cookie Policy here.

    We process the following personal data of the customer or other data subject in connection with the customer register:


    • basic information of the data subject such as name, customer number, username and/or other identifier, password, gender, mother tongue;
    • contact information of the data subject such as email address, phone number, home address;
    • information regarding the company and its contact persons, such as business ID and names and contact information of the contact persons;
    • possible direct marketing prohibitions and consents
    • event participation details and possible information regarding the event, such as food limitations
    • information regarding the customership and contract, such as information of past and existing contracts and orders, other transaction information (job title/role, location and language);
    • other possible information collected based on the consent of the data
    • Providing the information marked with a star is a prerequisite for our contractual relationship and/or customer relationship. We cannot deliver the product and/or service without the necessary information.


    We receive data primarily from the following sources from the data subject himself (from events), from the population register, from our partners, from the authorities, from credit information agencies, from contact information service providers and from other similar reliable sources.

    For the purposes described in this privacy policy, personal data may also be collected and updated from publicly available sources and based on information received from authorities or other third parties within the limits of the applicable laws and regulations. Data updating of this kind is performed manually or by automated means.

    We do not disclose data from the register to external parties. We use subcontractors that process personal data on behalf of and for us. We have outsourced the IT- and marketing management to an external service provider, to whose server the data is stored. The server is protected and managed by the external service provider
    We transfer personal data outside of EU/EEA (the United States of America, Australia, Germany, Ireland, Israel, Japan, and the UK). We have taken care of suitable safeguards for the transfer. We use standard contractual clauses accepted by EU or Privacy Shield -framework where applicable.
    Only those of our employees, who on behalf of their work are entitled to process customer data, are entitled to use a system containing personal data. Each user has a personal username and password to the system. The information is collected into databases that are protected by firewalls, passwords and other technical measures. The databases and the backup copies of them are in locked premises and can be accessed only by certain pre-designated persons.

    We store the personal data for as long as is necessary considering the purpose of the processing. Max. 2 years from the date when data subject has last time showed activity.

    We regularly assess the need for data retention in light of the applicable legislation. In addition, we take reasonable measures to ensure that the personal data in the register is not incompatible, obsolete or inaccurate considering the purpose of the processing. We rectify or delete such information without delay.

    As a data subject you have a right to inspect the personal data concerning yourself, which is stored in the register, and a right to require rectification or erasure of the data, provided that the request has a legal basis. You also have a right to withdraw or change your consent.

    As a data subject, you have a right, according to EU’s General Data Protection Regulation (applied from 25.5.2018) to object processing or request restricting the processing and lodge a complaint with a supervisory authority responsible for processing personal data.

    For specific personal reasons, you also have the right to object to profiling and other processing operations, when the processing of your data is based on our customer relationship with you. In connection with your request, you will need to identify the specific situation, based on which you object to the processing. We can refuse the request of objection only on legal grounds.

    As a data subject you have the right to object to processing at any time free of charge, including profiling in so far as it relates to direct marketing.

    Should we make amendments to this privacy policy we will place the amended statement on our website, with an indication of the amendment date. If the amendments are significant, we may also inform you about this by other means, for example by sending an email or placing a bulletin on our homepage. We recommend that you regularly visit our website and notice possible amendments to this privacy policy. However you should review this policy from time to time to ensure you are aware of any amendments made.


    Questions, comments and requests regarding this privacy policy are welcome and should be addressed to privacy@see.fashion.

    For the purpose of the relevant data protection legislation, the primary data controller is SeeFashion Limited (company no. 09969046) with registered address at 4 Elder Street London, E1 6BT.

  • Want to know more about how we process personal data on our platform?

    Read our latest Platform Privacy Policy below

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